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Marketing Strategy by Michael Hartline and O. C. Ferrell (2010, Paperback)
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This book helps develop a customer-oriented market strategy and market plan, including cases. You may also like.
Paperback Books Michael Chabon. No marks, no bent edges! Continuing in the text’s signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon–all in a succinct 12 chapters.
Quick service Purchased this for school Marketing Paperback Nonfiction Books in Spanish. Packed with cutting-edge coverage, current examples, new cases, and–for the first time–photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan.
Skip to main content. It is for an International Softcover Edition. This book is a great summary markeying everything I have learned about marketing so far in college. It is a great tool for reviewing major topics that are imperative to know before enduring the marketing world.
International version is the same as the US version and it is a lot cheaper on top of that. Great marketig, fast shipment, great seller International version is the same as the US version and it is a lot cheaper on top of that. FerrellPaperback 3 product ratings 4.
Show More Show Less. About this product Synopsis Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today.
Best Selling in Textbooks, Education See all. Save on Textbooks, Education Trending price is based on prices over last 90 edirion. Fundamentals of Pathology – Pathoma It includes great examples and case studies for further comprehension!
I can only recommend this book. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy.
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Marketing Strategy by Michael Hartline and O. This item doesn’t belong on this page. Just what my wife needed for her class at Texas Womans University. Purchased this for school Trending Price New.
marketing strategy ferrell 5th edition
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Great marketing review tool This book is a great summary of everything I have learned about marketing so far in college. Ratings and Reviews Write a review.